The jubilee edition celebrating the 60th edition of I SALONI in Milan came to an end on June 12, 2022. For six days, interested dealers, interior designers and other professionals could find out about the novelties of the collaboration between KFF and Monica Armani at the KFF stand B 24 in the almost legendary Hall 16, designed by Monica Armani. Monica Armani conceptualized and designed a trade fair appearance that was characterized by various facets of Mint. The monochrome staging of contemporary Italian design focused entirely on the exhibited product families GAIA and the expressive trade fair novelty ALICE in three different seat heights. The slats arranged at alternating angles around the booth provided exciting perspectives and new insights into the exhibition space.
Text: Maximilian Hülshoff | Photography: Anja Tischler
ALICE is the result of years of good cooperation between East Westphalian craftsmanship and Italian design. With the ALICE product family, Monica Armani and KFF continue the path that has been taken together since the German Design Award 2018 for the first design of GAIA.
In every variant ALICE, whether as a chair for the private dining area or the dignified and elegant object, as a lounge variant for the concise reception area or as a counter chair at the stylish counter or in the own living kitchen, offers beautiful views and views. A striking feature of ALICE is the pronounced and form-giving curve of the elliptical backrest, which confirms the character of the furniture in every version. ALICE is an elegant and facing furniture with the best comfort and an invitation to stay thanks to the dynamic, embracing back combined with the great seating comfort.
For GAIA – the first collection from the pen of Monica Armani – she developed in collaboration with KFF a new 4-legged frame in aluminum, which met with great interest from the audience in Milan. Also newly presented were new color variations of fabrics already available in KFF's wide-ranging upholstery collection, including the bouclé fabric ASCOT in the color SAFIRA. The feel of the concise yet delicate bouclé harmonized perfectly with the lightness and elegance of the presented ALICE LOUNGE.
We are already very much looking forward to seeing you again in Milan from April 18 - 23, 2023!
More Inspirations & Stories
High-quality and star-awarded restaurants need furnishings that are just as high-quality as they are nuanced to the individual needs and philosophy of the kitchen in each case. KFF and star restaurants have more in common than you might think at first glance.
Cookbook author and food photographer Stefanie Hiekmann invited us for a relaxed trial run and pizza shoot day and let us in on a few secrets.
